Backup Media is a service that offers a physical version of download products to shoppers in the shopping cart. Backup Media discs (CD or DVD) are burned on-demand, eliminating the cost associated with maintaining a physical inventory.
Backup Media allows you to provide your shoppers the option of a physical product for their download purchases while providing you a unique marketing and branding opportunity with the Backup Media disc itself.
What is a Configuration?
Backup Media Configurations are the artwork and setup you want to be used with Backup Media orders. You can create as many configurations as needed and localize them for your store. You can also create configurations that are targeted to shoppers who purchase specific products, or use the same configuration for purchases of all your products.
General Configurations
A general Backup Media configuration is a configuration that is used for all purchases of Backup Media on your store. This means that any sale of Backup Media on your site will use the mass market configuration you create, unless you also create a targeted configuration for specific products on your site.
Targeted Configurations
A targeted Backup Media configuration is a configuration that is only used when a specific product is purchased. This allows you to target your shoppers based on what they purchase, allowing you to target your shoppers in unique ways and provide them with trial software that reflects or enhances their purchase.
Best Practice for Creating Configurations
There are several guidelines you should follow when creating a configuration (either general or targeted):
- Use the guidelines and template provided to create your configuration artwork. See the Mailer Design Guidelines and the CD and DVD Face Design Guidelines for information about how your artwork should be set up for a configuration.
- Make sure you remove the transparency from any images used in your configuration.
- Leave ample space for the image bleed and final cutting of the inserts.
- Use a design that matches the branding or look of your product or store.
- Avoid large sections of the same color in your images so that every disc looks consistent in coloring.
How are Configurations Chosen During Checkout?
If shoppers purchase more than one product and choose to purchase Backup Media as well, the store will arbitrate which configuration should be used based on some specific rules. See Understanding How Configurations are Chosen for more information.
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