A marketing offer is a promotion or discount used to entice shoppers to purchase from your store. Most offers provide a discount on the price of a product or shipping costs, but you can create an offer that promotes certain products or encourages shoppers to purchase additional products.
There are many things that influence how an offer appears and behaves on your store. The settings you choose for your offer determines the type of discount or promotion the offer takes, how long the offer is available, how an offer is redeemed by shoppers, what locales the offer supports, how many times an offer can be redeemed, where the offer appears on your store, and so on.
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