Understanding how the data in Site Trends is calculated and what it means is vital to using Site Trends. This topic defines the various key performance indicators (KPIs) you will see when viewing Site Trends.
Demand Sales
Demand sales refers to orders that have been placed but not yet fulfilled (downloaded or shipped).
| Demand Sales | |
|---|---|
| KPI | Definition and Calculation |
| Sales |
Definition: Total of all orders, after discounts. Does not include tax or shipping. |
| Orders |
Definition: Number of orders placed. |
| Unique Visits |
Definition: Number of distinct shoppers who visited your site. |
| Close Rate |
Definition: Percentage of orders placed by the number of individual shoppers visiting your store. Calculation: Orders / Unique Visitors |
| Shopping Basket Close Rate |
Definition: Percentage of orders placed to the number of shopping baskets created by shoppers. Calculation: Orders / Baskets Created |
| Revenue Per Visits |
Definition: Total average order value, per individual shopper. Calculation: Sales / Unique Visits |
| Average Order Value |
Definition: Total average order value. Calculation: Sales / Orders |
| Canceled Sales |
Definition: Total of orders that have been canceled. |
| Backorder Sales |
Definition: Total of orders on backorder. |
| Backorder Sales As a % Of |
Definition: Percentage of demand sales that are on backorder. Calculation: (Backorder Sales / Demand Sales) * 100 |
| Canceled Sales As a % Of |
Definition: Percentage of demand sales that were canceled. Calculation: (Canceled Sales / Demand Sales) * 100 |
Fulfilled Sales
Fulfilled sales refers to orders that have been placed and fulfilled (downloaded or shipped).
| Fulfilled Sales | |
|---|---|
| KPI | Definition and Calculation |
| Gross Sales |
Definition: Total sales, after discounts. Does not include tax or shipping. |
| Gross Orders |
Definition: Number of orders. |
| Net Sales |
Definition: Total sales after returns are considered. Calculation: Gross Sales - Returns |
| Net Orders |
Definition: Number of orders after returns are considered. Calculation: Gross Orders - Returns |
| Return Sales |
Definition: Total returns. Does not include tax and shipping. |
| Return as a % of Gross |
Definition: Percentage of gross sales that were returned. Calculation: Return Sales / Gross Sales |
| Return Orders |
Definition: Number of orders returned. |
| Average Order Value |
Definition: Total average value for all orders. Calculation: Gross Sales / Orders |
| Average Selling Price |
Definition: Total average price for all products sold. Calculation: Gross Sales / Gross Units |
Related Topics