Site Optimizer is used to create A/B Tests for your store that test the effectiveness of marketing offers and content layouts. A/B testing is the process used to compare two or more marketing offers or content layouts simultaneously to randomly selected groups of shoppers to see which performs best.
Site Optimizer tests are made up of "test levels." A test level is simply a marketing offer or content layout that is being tested against other "test levels" (offers or content layouts). The marketing offers or content layouts you can use in a test must be created before the Site Optimizer test is created.
For example, let's say you want to find out which promotion results in more orders: free shipping for orders over $50 or 10% off orders over $50. To test these two offers you would first create two marketing offers (one with free shipping on orders over $50 and one with a 10% discount on orders over $50) and set the trigger for these offers to "Site Test." Then you would create a Site Optimizer test for these two offers and see which results in more orders. Once you decide which offer is best for your store, you would promote the winning offer to your store, thus ending the test. .
Note: If you do not see the Site Optimizer option in the Marketing menu, contact your Store Operations team to learn how you can enable Site Optimizer for your store.
Related Topics