The Activation option is used to indicate the date you want to be used as the activation date for the subscription. This is also the date that will be used to automatically renew the subscription if it is set to autorenew.
The activation date is really just the date you want to consider as the date when the subscription term should begin. The activation date is important because the other dates in the lifecycle (like billing) either begin with the activation date or depend on the activation date.
- From Purchase Date – Used to have the subscription period begin on the purchase date, regardless of whether the shopper begins using the subscription product on purchase date.
- From Activation Date – Used to have the subscription period begin on the date when the shopper activates or begins using the subscription product. To use this option you must have an integration service set up between Digital River and your system that acknowledges or processes the activation.
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