The Bill Auto Renew Prior to Expiration option is used to have subscriptions that have automatic renewal attempt the billing for the renewal prior to the expiration date. This allows time for the payment to successfully complete, and gives the shopper enough time to update their credit card information if the credit card fails or resolve any other problems that may occur with the payment method.
Tip: We have found that using a 5 day bill auto renew prior to billing time frame with a 7 day grace period provides the best renewal rate.
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