When viewing Site Trends and Marketing Dashboards you can choose the time frame you want to be used for the data. When comparison data is included in the dashboard, the time frame will also be used to show comparisons over time.
Knowing how the time frames are defined is important to understanding the comparisons and trending. The following outlines how the time frame periods are calculated and defined. Keep in mind that some of these time frames are not be available on all dashboards.
- Daily – The last complete day. This may or may not be yesterday, due to time zone differences and when the data in the database was last updated. In most cases however, daily will show yesterday's data. You can always tell which day's data is being shown by the data that appears next to the pod titles.
- Weekly – The last complete week. Weeks are defined as Monday through Sunday. This means that if you are viewing data on Thursday, October 14th, 2010, the data would reflect the previous full week (Monday, October 4th, to Sunday, October 10th).
- Monthly – The last complete month. This means that if you are viewing data on Thursday, October 14th, 2010, the data would reflect the previous full month (September 1, 2010 to September 30th, 2010).
- Quarterly – The last complete quarter. This means that if you are viewing data on Thursday, October 14th, the data would reflect the previous full quarter (Q3, which is July 1 to September 30). The following defines the dates for the four quarters in a year:
- Quarter 1 (or Q1) – January 1 to March 31.
- Quarter 2 (or Q2) – April 1 to June 30.
- Quarter 3 (or Q3) – July 1 to September 30.
- Quarter 4 (or Q4) – October 1 to December 31.
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