Viewing the Revenue Scorecard Dashboard

The Revenue Scorecard dashboard shows information about sales and revenue for your store.

Tip: The Revenue Scorecard dashboard uses many of the same elements as many of the other Marketing Dashboards in the Command Console. To learn more about using and interacting with the Marketing Dashboards, see About Marketing Dashboards.

Opening the Dashboard

Required Role: Revenue ScorecardA user role that provides access to the Revenue Scorecard Dashboard. Search this file for the "user role definitions" topic for more information.

On the Reports menu, select Marketing Dashboard, and click Revenue Scorecard. The Revenue Scorecard dashboard page appears.

Selecting the Data to View

From the Sites list, select which site's data you want to view. If you have the Revenue Scorecard role at the company level you will be able to pick one or more of any of the sites owned by the company. If you have the role at the site level, you will only be able to select those sites for which you have the role.
From the Locales list, select the locales with the data you want to view. The locales you can select are those locales that are supported by the currently selected site (not the sites you have selected in the step above).
From the Time Frame list, select the timeframe of data you want to view. To learn how time frame is calculated, see Time Frame.
From the Currency list, select the currency you'd like to be used to show the data.
Click Apply Settings to refresh the dashboard to show the data you have selected.

Exporting the Dashboard Data

If you want to export the Dashboard data to a Microsoft® Excel® spreadsheet, click Export in the upper-right corner of the page. The exported spreadsheet will contain a tab of data for each chart or area of data on the Dashboard and a tab of data definitions. Some of the tabs may contain a chart or graph showing the data represented on the tab.

Viewing the Performance Overview

The Performance Overview area shows data about how your store is performing. There are three different types of data you can view in the chart: sales, orders, and revenue per visitor.

Sales Chart

The Sales chart the sales performance for the sites and locales you selected in the Customize View area. The following data points are used to display the Sales chart. The following are shown in the chart:

Unique Visitors – Total number of distinct shoppers who visited your store.
Demand Revenue – Also known as Demand Sales. Total value of orders that have been placed but not yet fulfilled.
Fulfilled Revenue – Also known as Fulfilled Gross Sales. Total value of orders that have been placed and fulfilled.

Orders Chart

The Orders chart shows information about the number of orders placed on your store. You will see demand orders, fulfilled orders, and unique visitors when viewing this information.

Unique Visitors – Total number of distinct shoppers who visited your store.
Demand Orders – Total number of orders that have been placed but not yet fulfilled.
Fulfilled Orders – Also know as Fulfilled Gross Orders. Total number of orders that have been placed and fulfilled.

Revenue Per Visitor Chart

The Revenue Per Visitor chart shows how much revenue was generated per visitor on average. Calculated by diving Demand Sales by Unique Visitors.

Unique Visitors – Total number of distinct shoppers who visited your store.
Revenue Per Visitor – The total average order value per individual shopper. Calculation: Demand Sales/Unique Visitors

Viewing Top Products

The Top Products area shows information about the top products on your store. You can view information about your top products in two ways:

Demand Sales shows orders that have been placed but not fulfilled (downloaded or shipped). Includes orders placed with delayed payment methods. Does not include returns or cancellations.
Close Rate show you the total number of demand orders (orders that have been placed, not including returns and cancellations) divided by the number of unique visitors for that program.