About Products

A product is something that you sell on your store. It can be anything from a physical object like a digital camera, to a service such as a subscription to antivirus software or access to an online forum or Web site.

Products are organized by category within one or more catalogs created for your store. To learn more about catalogs and categories, see About Catalogs and Categories.

Individual vs. Multiple Products

There are two main things that determine how a product appears on your store and how it is fulfilled (delivered) to shoppers: the type of template (individual or multiple) used to create the product and the settings used to define the product. For more about individual and multiple products, see About Individual Products and About Multiple Products with Variations.

Product Settings

There are many different settings that you can use to define your product. Settings not only define what type of product it is (software, subscription, and so on) but also how it is fulfilled (download, physical). For information about the settings that define a product, see Product Options.

 

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